IPNLF joins Seafood Watch® as a Conservation Partner

The International Pole & Line Foundation (IPNLF), is delighted to announce that it has joined the Monterey Bay Aquarium’s Seafood Watch programme as a Conservation Partner.
One-by-one tuna fishing, Maldives 2014 © IPNLF

IPNLF becomes one of over 200 valued Conservation Partners across North America, Europe and Asia. This growing number of mission-aligned organisations is promoting sustainable seafood messaging by way of the Seafood Watch programme, acting as strategic messengers in the global sustainable seafood movement.

Commenting on the new partnership, Karin Stratton, Seafood Watch Partnership Program Manager, says, “We are thrilled to welcome IPNLF to our Conservation Partnership, a network of mission-aligned leaders in conservation and sustainability working to build awareness about ocean-friendly seafood choices. We look forward to working with IPNLF to empower consumers and businesses to make responsible choices for healthy oceans.”

Adam Baske, IPNLF’s Director of Policy & Outreach, comments, “IPNLF is proud to become a partner of the Monterey Bay Aquarium Seafood Watch programme. As an international NGO that is working to develop and demonstrate the value of one-by-one tuna fisheries to coastal communities, it is vital that consumers are fully informed on the current state of stocks as well as the environmental impacts of the catching methods deployed within these fisheries. For many people around the world that look to make the most informed decision when it comes to purchasing seafood, Seafood Watch is regarded as the go-to resource.”

Baske continues, “The latest science-based recommendations provided by Seafood Watch classify the one-by-one tuna fisheries that we work with either as a Best Choice (green rating) orGood Alternative (yellow rating), reinforcing that these traditional fishing methods have minimal environmental impact.”

With the backing of its Members, IPNLF helps ensure that the demand for one-by-one caught tuna can be met without compromising the sustainability of the fisheries, while at the same time providing much-needed support for fishing communities who are heavily reliant upon those stocks.

IPNLF’s membership is growing at an unprecedented rate as more and more companies and retailers take their support of small-scale, sustainable fisheries and the fishing communities that are so deeply dependant upon them to the next level. Together, IPNLF and its Members are pushing for greater equity and ensuring that these environmentally and socially responsible fisheries continue to be a growing part of the global tuna supply chain.

Notes to Editors


The Monterey Bay Aquarium Seafood Watch® programme empowers consumers and businesses to make choices for a healthy ocean, helping to support diverse marine ecosystems for the future. Using science-based, peer reviewed methods, Seafood Watch assesses how fisheries and farmed seafood impact the environment and provides recommendations indicating which items are Best Choices, Good Alternatives, and which ones to Avoid.

Seafood Watch raises sustainable seafood awareness through its consumer guides, website, app for mobile devices, and partnerships with businesses, culinary leaders and conservation organisations across North America and beyond. Seafood Watch has distributed more than 56 million Seafood Watch guides since 1999 and its free app has been downloaded over 1.6 million times.

Seafood Watch is a registered service mark of the Monterey Bay Aquarium Foundation.


The International Pole & Line Foundation (IPNLF) works to develop, support and promote socially and environmentally responsible pole-and-line, handline and troll tuna fisheries around the world. IPNLF’s ambition is to contribute to thriving coastal fisheries, including the people, communities, businesses and seas connected with them.  As a hub for sustainably-minded organisations, we use the influence of the market to forge change through practical fishery projects and stakeholder cooperation. IPNLF membership is open to organisations involved in the one-by-one caught tuna supply chain. Allied with our Members, IPNLF demonstrates the value of one-by-one caught tuna to consumers, policymakers and throughout the supply chain. We work across science, policy and the seafood sector, using an evidence-based, solutions-focused approach with guidance from our Scientific & Technical Advisory Committee and Board of Trustees.

IPNLF was officially registered in the United Kingdom in 2012 (Charity 1145586), with branch offices in London and the Maldives, and a staff presence in Indonesia.

Contact Details

Jason Holland , Media & Communications Advisor

Juliette Tunstall , Communications Manager
Tel: +44 7834320268