TunaSolutions joins the International Pole & Line Foundation’s membership network

Pioneering online digital tuna trading platform TunaSolutions becomes the latest Member of the IPNLF network

Digital tuna auction service provider TunaSolutions has become the latest Member of the International Pole & Line Foundation (IPNLF), the non-profit association that is committed to developing and supporting responsible one-by-one tuna fisheries and supply chains. TunaSolutions provides an online centralised marketplace that is specifically designed for the tuna industry – connecting buyers and suppliers through a series of real-time auctions.

Initiated in 2016, the TunaSolutions platform has been adopted in over 15 countries, allowing suppliers to sell tuna to high paying markets, giving traders access to a wider buying audience and enabling buyers to choose suppliers that better meet their requirements. By focusing on eliminating the inefficiencies within the tuna market, TunaSolutions aims to de-risk trade opportunities with new international partners and get the highest return possible to tuna fishing communities.

The company also engages in fisheries reform initiatives, cultivating the development of new and existing fisheries to improve capture, product handling and processing procedures in an effort to maximise product value and achieve a higher level of sustainability.

Affirming TunaSolutions’ new partnership with IPNLF, the company’s Founder and CEO, Thomas de Kock, joined IPNLF in St Helena, supporting the charity’s ongoing project that seeks to bring better returns to the island’s sustainable tuna fishery. On the island, TunaSolutions led fishery-workshops to share lessons learned from other one-by-one fisheries, including fishing strategies, fishing gears, and ways to handle the catch in order to maximise quality and value. It also guided stakeholders through a tuna grading workshop, teaching them how to identify the highest quality tuna for premium markets.

Commenting on TunaSolutions’ membership with IPNLF, de Kock says, “TunaSolutions sees huge value in collaborating with IPNLF to help ensure sustainably caught one-by-one products are able to access the right markets and allow buyers real-time access to these resources. IPNLF's focus on social and environmental development running hand-in-hand with economic industry growth aligns with our vision here at TunaSolutions and creates a fantastic base for a fruitful partnership, whilst ensuring the members stay ahead of the curve with modern technology. We are looking forward to creating a sustainable future alongside IPNLF.”

Adam Baske, IPNLF's Director of Policy & Outreach says, “We’re delighted to welcome TunaSolutions to our membership network; it is the first technology company to join our group of supply chain stakeholders that is working to support one-by-one tuna fisheries globally. TunaSolutions is already walking the talk by supporting the St Helena fishery to enable its fish to reach high-grade international markets, thus ensuring the fishers get a better return as a result of their efforts to deliver high-quality products.”

Notes to Editors


TunaSolutions is an online centralised marketplace, specifically designed for the tuna industry that connects buyers and suppliers through a series of realtime auctions. With its proprietary traceability system and secure payments solution, it offers users the opportunity to engage with new international trading partners without the risk. Its mission is to ensure that whilst practicing sustainable harvesting, it is able to get the highest value for every fish that is taken from the ocean and it works closely with buyers & suppliers to achieve this. TunaSolution’s technology has helped facilitate huge gains in international trade by breaking through the cultural, trust and communication barriers of traditional trading models.


The International Pole & Line Foundation (IPNLF) works to develop, support and promote socially and environmentally responsible pole-and-line, handline and troll tuna fisheries around the world. IPNLF’s ambition is to contribute to thriving coastal fisheries, including the people, communities, businesses and seas connected with them.  As a hub for sustainably-minded organisations, we use the influence of the market to forge change through practical fishery projects and stakeholder cooperation. IPNLF membership is open to organisations involved in the one-by-one caught tuna supply chain. Allied with our Members, IPNLF demonstrates the value of one-by-one caught tuna to consumers, policymakers and throughout the supply chain. We work across science, policy and the seafood sector, using an evidence-based, solutions-focused approach with guidance from our Scientific & Technical Advisory Committee and Board of Trustees.

IPNLF was officially registered in the United Kingdom in 2012 (Charity 1145586), with branch offices in London and the Maldives, and a staff presence in Indonesia.

Contact Details

Jason Holland , Media & Communications Advisor