Latiefa is dedicated, driven and passionate about her career and proud to be part of the Woolies family. With over 25 years of experience in retail both at an operational and strategic level, she currently holds the position Head of Foods: Technology, Food Safety and Sustainability at Woolworths Pty Ltd in South Africa.
She doesn't settle for mediocrity. So of her past times include the love of running, hiking, travelling and reading. She’s also a foodie who loves cooking and experiencing fine cuisine
Latiefa is a humanitarian at heart and it’s important to her to give back. The world will be a better place if what we want for ourselves we want for the next person. Family is everything to her and it extends beyond blood relations. Amongst one of her most life changing experiences was running the Two oceans Ultra Marathon and climbing Kilimanjaro in aid of raising funds for charity. “It really tested my resilience and I’ve learned so many life lessons on the trip.”
Latiefa holds a Masters in Food technology and has completed many business/leadership courses at various business schools and institutions.