The Migros Group is the largest retailer in Switzerland and is the country's biggest private employer with over 97,000 employees. Migros is owned by a federation of 10 regional cooperatives with over 2 million members. They operate the core business of the Migros Group – retail. The group also includes 24 companies in the Migros industrial group, various commercial and travel companies and Migros Bank.
Migros was founded in 1925 by Gottlieb Duttweiler. The company founder focused on sustainable generation of value with high ethical standards and lasting corporate social responsibility playing a significant role for the group. Today, Migros continues to take responsibility along the entire value-added chain and endeavours to find optimal economic, social and ecological solutions in all its activities. In 2012, the company refined its sustainability strategy and launched the Generation M sustainability programme.
Within this framework, Migros has set itself the target of offering only sustainable fish for sale by 2020. Today, 97% of all its seafood comes from sustainable sources. One important step towards achieving this goal was that the retailer has decided to change the whole of its own brand tinned range to pole-and-line caught skipjack tuna.
In 2013, Migros had become the first distributor in the world to supply canned skipjack tuna which is caught by rod and line in the Maldives and is MSC certified. Since 2014, its entire range of canned skipjack tuna has been MSC-certified and pole-and-line caught.
Pole-and-line safeguards the health of our seas while providing a sustainable source of livelihoods. Unprecedented demand for pole-and-line tuna means that it’s vital to work closely with these fisheries to ensure their long-term viability.Oliver Hausman (Head of Category Management & Purchasing, Migros)