J Sainsbury is a UK retailer, founded in 1869 and now operating 1,106 stores and employing over 157,000 people. Sainsbury’s is the UK’s largest retailer of Marine Stewardship Council (MSC) certified seafood.
Sainsbury’s commitment to sustainable fish sourcing is widely recognised, including its commitment to ensuring that by 2020, all its seafood will have been independently certified as sustainable. Sainsbury’s states that all of its operations are underpinned by a set of core values, including “sourcing with integrity”; “respect for our environment” and “making a positive difference to our community”. These values are reflected in the fact all of its canned tuna, including the tuna in its sandwiches, sushi and ready meals, is caught using pole-and-line.
Read more about Sainsbury’s sustainable seafood policy on its mini-site Fish With Thought.