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As well as laying out the facts, the documentary is a foodie’s dream, featuring hands-on cooking sessions with chefs, a communal feast with the Azorean fishing community, fishing trips and supper clubs.

The private screening was hosted by the International Pole & Line Foundation (IPNLF) in collaboration with Blue Elephant, MMP International, Woolworths, the Sustainable Fisheries and Communities Trust (SFACT) and Blue Marine Foundation.

The Tuna Truth was commissioned by IPNLF and produced by Sunline Films, and was also backed by Blue Marine Foundation, SFACT, and Human Rights at Sea (HRAS).

Guests included representatives from the government, the seafood industry, members of Thailand’s food, hospitality and sustainability communities.

Commenting on the screening, Sara Pipernos, Director of The Tuna Truth and Co-founder of Sunline Films, said:

“I am delighted to see The Tuna Truth reaching audiences in Bangkok after our London premiere in June 2026. Consumers now, more than ever, want to make informed choices at the supermarket, so it’s a joy to have directed a film that offers viewers a practical toolkit about how to source sustainable and ethical seafood. Come along for Chef Serena Appleby’s fun, food-fuelled journey across the UK and beyond; you’ll be surprised by what you learn across the way!”

Commenting Martin Purves, IPNLF Managing Director, said:

“This documentary shows how access to sustainable seafood is a global issue that connects us all. We all have a stake in protecting ocean health for future generations and consumers want to feel confident they are making sustainable choices. We believe this documentary lays out the facts about what sustainable tuna fishing looks like and shares the solutions many people are looking for.”

Commenting from Blue Marine Foundation, Jess Rattle, Head of Investigations, said:

“The Tuna Truth highlights how challenging it can be for consumers to know whether the tuna they’re buying is ethically and sustainably sourced, especially given the plethora of claims and voluntary certifications that look good at face-value but fail to rule out human rights abuses or unsustainable fishing practices. It shouldn’t be up to the public to have to decipher the tuna truth themselves – UK and EU retailers should not be selling unethically or unsustainably-caught tuna at all, and I think this film makes that argument clearer than ever”.

Rahim Hoosen, Chair, IPNLF Board and Divisional Director Commercial Operations, Woolworths, commented:

“Tuna is one of the world’s most important food resources. Yet behind every catch is a human story: of fishers and coastal communities, of custodianship and innovation, of families whose livelihoods are connected to the sea, and of the delicate balance between meeting global demand and protecting marine ecosystems. Our hope is that The Tuna Truth inspires thoughtful dialogue, new partnerships, and renewed determination to ensure that the story of tuna becomes a story of hope, responsibility, and lasting impact”

IPNLF is now raising funds to take The Tuna Truth to the audiences with most influence over how tuna is caught and sold, including retailers, supply chain decision-makers, policymakers and schools. Details are here.

ENDS

Notes to editors

About The Tuna Truth

The Tuna Truth is a feature-length, presenter-led travel documentary bringing fun, vibrance and positive energy to conversations about food and sustainable fishing. It was commissioned by IPNLF, directed by Sara Pipernos, and produced by Sunline Films. Fellow supporters include Blue Marine Foundation, the Sustainable Fisheries and Communities Trust (SFACT), and Human Rights at Sea (HRAS).

About IPNLF

The International Pole & Line Foundation (IPNLF) is a UK-registered charity dedicated to developing, supporting, and promoting socially and environmentally responsible one-by-one tuna fisheries. These traditional fishing techniques are highly selective, minimising bycatch and environmental impact, while supporting the livelihoods of coastal communities. IPNLF collaborates with fishers, businesses, and policymakers to implement sustainable practices, enhance supply chain transparency, and advocate for equitable policies that benefit both people and the planet. IPNLF has 58 members, including the retailers Marks & Spencer, Sainsbury’s, Whole Foods, Edeka, Migros and Woolworths South Africa.

About Sunline Films
Sunline Films is an award-winning independent production company specialising in environmental, science and social justice documentaries for broadcast television, non-profit organisations and purpose-driven brands.

About Blue Elephant Group
Founded in Brussels in 1980 by Master Chef Nooror Somany Steppe and Karl Steppe, Blue
Elephant Group has grown into one of Thailand’s most internationally respected culinary brands. Its portfolio encompasses award-winning restaurants, cooking schools and a premium range of heritage Thai food products exported to more than 40 countries. With a philosophy rooted in heritage, sustainability, innovation and Thai culinary excellence, Blue Elephant continues to preserve Thailand’s rich gastronomic heritage while sharing it with the world.

Media contact
Clare Harrison, Senior Communications Consultant, IPNLF
M: +44 7444 508 402

Assets
Go here for the trailer, high-resolution stills and posters