New film: ‘An Indonesian tuna tale: Championing sustainability’

The latest film produced by IPNLF illustrates the crucial social and economic role played by Indonesia’s one-by-one tuna fisheries and the important journey that they are on to achieve market ambitions

The International Pole & Line Foundation (IPNLF), the charity that is committed to developing and supporting responsible one-by-one tuna fisheries and supply chains, is delighted to announce the launch of its new film, An Indonesian tuna tale: Championing sustainability’, and we invite you to be amongst the first to review it.

Indonesia’s fisheries have been on an incredible journey in recent years. Not so long ago, intense catching by local and foreign fishing fleets, together with illegal fishing had taken this powerful fishing nation to the brink. But thanks to the Indonesian government’s tough stance to protect its fish resources and marine habitats, as well as the considerable aligned endeavours from the NGO and science communities and industry, the tide is turning for the country’s fisheries sector.

An Indonesian tuna tale: Championing sustainability’ shares the story of Indonesia’s one-by-one tuna fishers and fish workers, explaining why they are committed to fishing sustainably, as well as the value that good management can bring. The film also highlights the contribution that tuna purchasing businesses can make to the United Nations’ Sustainable Development Goals (SDGs) by demonstrating a greater commitment to traditional small-scale tuna fisheries and ensuring that they play an integral role in the broader seafood supply landscape. More information about the milestones that the Indonesian one-by-one tuna fisheries have reached can be found in this new article by The Guardian: 'One fish at a time': Indonesia lands remarkable victory’.

Commenting on the launch of the new film, Jeremy Crawford, Southeast Asia Director of IPNLF, says, “‘An Indonesian tuna tale: Championing sustainability’ illustrates the very strong ties that exist between coastal fishers and the tuna resource. Its important that we hear the voices in these communities, and understand the journey that they have been on, so that we can do right by them in the future. With the appropriate level of support, we are confident that the future of these fisheries can be assured and opportunities created to expand them for many generations to come.”

The new film was produced in partnership with Asosiasi Perikanan Pole & Line dan Handline (AP2HI) and Masyarakat Perikanan dan Indonesia (MDPI), with support from the David & Lucile Packard Foundation, the Walton Family Foundation and Caterers Choice.

An Indonesian tuna tale: Championing sustainability

Notes to Editors


The International Pole & Line Foundation (IPNLF) works to develop, support and promote socially and environmentally responsible pole-and-line, handline and troll (collectively called one-by-one) tuna fisheries around the world. IPNLF’s ambition is to contribute to thriving coastal fisheries, including the people, communities, businesses and seas connected with them.  As a hub for sustainably-minded organisations, we use the influence of the market to forge change through practical fishery projects and stakeholder cooperation. IPNLF membership is open to organisations involved in the one-by-one caught tuna supply chain. Allied with our Members, IPNLF demonstrates the value of one-by-one caught tuna to consumers, policymakers and throughout the supply chain. We work across science, policy and the seafood sector, using an evidence-based, solutions-focused approach with guidance from our Scientific & Technical Advisory Committee and Board of Trustees.

IPNLF was officially registered in the United Kingdom in 2012 (Charity 1145586), with branch offices in London and the Maldives, and a staff presence in Indonesia, France, North America and South Africa.

Contact Details

Jason Holland , Media & Communications Advisor