World Fisheries Day 2022

21 November, 2022

Change The Future

About the campaign

The ocean is beautiful, it’s powerful, and mysterious. It’s home to countless wildlife that fly above and swim below the ocean surface. However, it’s a vital element to our planet and its future must be protected in order to protect our own. For years, our methods used to produce food across industries have become increasingly industrialised and have developed systems which put ecosystems out of balance. This is especially true when it comes to the fishing industry, which is currently dominated by industrial fishing vessels that often use destructive fishing practices, and fish on a scale which is unsustainable and results in extensive damage to aquatic habitats and ecosystems. The fishing industry needs drastic transformation and we’re here for it. There’s hope!

Let us show you how it’s possible to fish in balance with nature, in ways where fish stocks are not depleted, and there is little-to-no bycatch of non-target species because fishers can see what’s on their lines. Let us show you how you can enjoy your tuna knowing it’s been caught responsibly and sustainably.

We are a small NGO, trying to change the world for the better and we don’t have the same lobbying resources as many in industry. However, we do have the power of our voice and with all voices combined, we can drive change. Together, we can be a force. With one unified effort, we can tell the stories of these local fishers and help consumers to understand how they can make the changes they wish to see by directly supporting these amazing communities.

Are you ready to meet these incredible, beautiful fishers and capture the essence of their essential contribution in local coastal communities? Join our movement and help to change the future.

Please join is and fill in the form at the bottom of this!

Aims of the campaign

  • We want to create a movement: we understand that seafood is not for everyone. But if you choose to eat seafood, we’d like you to understand where it comes from and what the social and environmental consequences are.
  •  In some areas of the world, fishing is a necessity for survival. Entire nations and small island developing states financially depend on the ocean with little to no other economic opportunities from natural resources for industries such as agriculture. Responsible small-scale fisheries bring income and recirculate wealth among coastal communities whose local economies depend on the fishing industry. This contributes to local food security, poverty alleviation, and secures livelihoods. These communities can actually play an incredibly important role in ocean conservation by using age-old fishing methods that have minimal impact on the environment.
  • If you’re choosing to eat tuna, choose responsibly and that’s the only tuna that has been caught responsibly.
  • We want to call on people to use and promote the IPNLF Sourcing Transparency Platform (STP) so everyone can find the responsibly caught one-by-one tuna.
  • We will of course share and highlight your profile and social media posts on our global and individual Instagram & Facebook feeds. Make sure you tag us @IPNLF & @ethicaltuna.
  • Last year we were able to create an incredible online buzz through our South Africa campaign in which we partnered with Chef Reuben Riffel, amazing media, such as Morning Expresso and  multiple lifestyle-, food- and health thought leaders of South Africa. This year, we’d like to bring the campaign to the USA, UK, and Australia as well. Sign up below to join!

We invite you to get involved and join us!

Please fill out this form: