21 November 2023

Let’s #ChangeTheNarrative

World Fisheries Day is celebrated every 21 November. The main purpose behind this day is to highlight the importance of sustainable stocks of fisheries in the world, to strengthen human rights for the small-scale fishing communities, and to make a true difference in the working conditions of fishing communities.

We invite you to become a part of a global movement and show your support for the small-scale and truly responsible tuna fisheries. Together we can secure a world with tuna fisheries that leave the ocean to thrive, in which fish is caught in balance with nature, and that is necessary to secure a future for local, coastal communities, where no one is left behind.


About the campaign

Today, more than ever, we understand that the health of our oceans and our health as a species are at risk. From the impact of climate change on the oceans to the planet’s ever-increasing population, it’s undeniable that we need to rapidly transform our food production systems.

The plant-based movement leads us to believe that this particular way of diet uses far fewer natural resources and has a far smaller impact on the environment, and is therefore the right way for us to feed the world. What these movements fail to recognize is the complex and regenerative nature of how our oceans operate and the critical role small-scale fisheries play in feeding millions of people around the world while protecting the natural resources from which they come.

You’ve seen the footage and heard the stories; humans have developed increasingly efficient but also destructive methods of food production, including fisheries. Food production systems ignore local (often indigenous) livelihoods, exacerbating the environmental and climate crises we face. When it comes to tuna, the truth is that understanding the fishing methods and gear used to catch tuna has a huge impact on the sustainability of the fishery. How and where tuna is caught are important indicators of the level of responsible sourcing.

We all know that the industrial tuna industry needs to transform into a responsible system that lives in harmony with nature and gives back to the ocean and the people who depend on it. Tuna fishers are no exception, but on this World Fisheries Day, here are some wild catches: Sustainable tuna fishing does exist.


The can *can* be different

Artisanal fishing methods date back to the time when people began to make a living from the sea. In local coastal communities around the world, hundreds of small-scale fishing operations rely on tuna fishing just as much as their ancestors did. Many still use the same bamboo material for their fishing rods. This ancient connection means that in many areas tuna fishing is an integral part of local culture and values, and a way of life. These fisheries operate on a smaller scale and currently have smaller markets, but produce responsibly fished and sustainable tuna for the world.

They practise what is called “one-by-one fishing”, a technique that uses one hook and one line to catch one tuna at a time. This method has a variety of environmental, social, and economic benefits; it allows tuna species to thrive, it diminishes the bycatch of other marine species, helps to preserve biodiversity, and minimises the amount of plastic pollution. One-by-one fisheries are responsible for income and a circular wealth movement among coastal communities that rely on the fishing industry for their livelihoods. This promotes local food security, poverty reduction, and secures livelihoods.

You can find these types of fisheries all over the world; from the beautiful islands of the Azores in the subtropical North Atlantic Gyre to the pristine waters of the Maldives in the Indian Ocean. From South Africa, where two oceans collide to Indonesia where they still catch tuna using rocks. All through the Atlantic region; Canada, Spain, Brazil, Cabo Verde, and in the Pacific region where fishers from the USA are passing down this technique for generations. For all you sushi lovers, tuna melt aficionados, avid chefs, and seafood buyers – you can find this tuna near you.

These fisheries play an important part in the worldwide tuna supply chain, especially given the increased demand for ethically sourced and environmentally conscientious seafood. Tuna fishing is often their way out of poverty and as a result, the lifespan of tuna populations, and thus the health of the ocean ecosystem, is critical to these people, as is the fate of their children.

This form of food production may be exactly what we should be imagining for wild-caught tuna. Can we ensure that these types of fisheries receive the equal opportunities they rightly deserve? When one-by-one fishers create little harm to the oceans in which they fish, establishing these fisheries for market success could alter the existing tuna industry’s paradigm towards a more positive future — a future in which no one is left behind.

Aims of the campaign

  • We want to create a movement; we understand that seafood is not for everyone. But if you choose to eat seafood, we’d like you to understand where it comes from and what the social and environmental consequences are.
  • In some areas of the world, fishing is a necessity for survival. Entire nations and small island developing states financially depend on the ocean, with little to no other economic opportunities from natural resources for industries such as agriculture. Responsible small-scale fisheries bring income and recirculate wealth among coastal communities whose local economies depend on the fishing industry. This contributes to local food security, poverty alleviation, and livelihoods. These communities can actually play an incredibly important role in ocean conservation by using age-old fishing methods that have minimal impact on the environment.
  • If you’re choosing to eat tuna, choose responsibly, and that’s the only tuna that has been caught responsibly.
  • We want to call on people to use and promote the IPNLF Sourcing Transparency Platform (STP) so everyone can find responsibly caught one-by-one tuna.
  • We will, of course, share and highlight your profile and social media posts on our global and individual Instagram, TikTok, and LinkedIn feeds. Make sure you tag us @IPNLF & @ethicaltuna.

We invite you to get involved and join us!

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