The Market Advisory Group (MAG) is a structure within IPNLF that enables Members to advise staff and trustees. The MAG members share their expertise and experience with the organisation, providing insights from a market perspective.
The function of the MAG is to help IPNLF find effective mechanisms to better champion one-by-one tuna fisheries and products in the supply chain in a manner that reflects and addresses market realities i.e. security of raw supply, quality issues, management challenges, traceability needs, and food safety requirements.
Members present their perspectives from their specific areas of expertise in order to inform the development of sound and innovative strategies that will further advance the Mission and Vision of IPNLF.