Bountiful oceans and thriving fishing communities:

It’s not a dream. It’s a vision.

We’re here to put your minds at ease for good: Is it possible to have and enjoy tuna without depleting our oceans?

Yes, it is.  Happy World Tuna Day!


Tuna in our stores and on our plates worldwide without exhausting our ocean’s resources is within reach. It’s not a dream, but a vision! Today marks World Tuna Day 2024, and we’re here to answer your question that it is possible to source, consume, and trade tuna responsibly—provided it is caught on a one-by-one basis. 🗣️Let us explain;

Tuna caught “one-by-one” is sourced with a profound respect for marine biodiversity and the economic sustainability of coastal communities that rely on this artisanal fishing technique. This method appeals to a broad audience—from our (sport) fishing friends to retail buyers and brand managers, sustainability experts, culinary professionals, and avid home cooks, including sushi lovers and tuna melt aficionados. Rest assured, we have tailored solutions for you and listed them below. 

We see increased public awareness of our oceans’ challenges, which encourages and underscores the importance of proactive conservation efforts. While knowing where to start can be overwhelming (and the breadth of these challenges may seem daunting), the impact of individual and collective sustainable choices —particularly in seafood — can be profound. By opting for one-by-one caught fish like tuna, we reap health benefits while being mindful of our choices’ environmental impact. 

However, looking beyond superficial indicators such as labels, certifications, and marketing claims is crucial. The methods and gear used in fishing operations determine true sustainability in fisheries. Advocacy for sustainable seafood must prioritise the principle that one-by-one tuna, sourced from well-managed small-scale fisheries, align harmoniously with natural ecosystems.


One-by-one tuna from well-managed small-scale fisheries are known to work in balance with nature.” 


This fishing method does not deplete fish stocks and minimises bycatch, thus avoiding the unintended capture of endangered or protected species. Furthermore, it supports the economic vitality of coastal communities, many of which depend heavily on fishing for their livelihoods.

It’s wonderful that you’re ready to contribute! Enhancing your understanding of how tuna is caught and why one-by-one matters most, empowers you to advocate effectively to local businesses, colleagues, and suppliers, influencing their purchasing decisions towards more sustainable practices.

With our supporting members of IPNLF, we are committed to protecting marine life and securing the livelihoods of the coastal communities that depend on the oceans. Locate a store, brand, processor, or distributor that supports these efforts – please find our commercial IPNLF members below and find your 1×1 tuna 💙.